The History of Coppley : The New Age
The company flourished through the 1960's and 1970's with a compelling stable of American and European fashion brands licensed for distribution in Canada. By the 1980's, Coppley had established a reputation as a forward-thinking and fashionable apparel firm. In the early 1990's, the company entered into the American market.
The tailored clothing industry faced it greatest challenge ever with the movement to casual dressing in the mid-1990's. As retailers in both Canada and the United States reacted with the scaled down clothing inventories to combat the new trend, Coppley revolutionized the tailored clothing industry's way of doing business by delivering made-to-measure suits within seven working days. Faster than many tailors could do alterations, Coppley reengineered the custom suit standard and created a competitive advantage.